What is Internet Marketing?

Do I Need Internet Marketing for My Business?

Internet Marketing vs. Content Marketing

Content Marketing:

• Defines the kind of content you share online, how often you share it, and how it will be distributed.
• Focuses on developing your company's reputation as an expert in its industry by providing educational information to consumers via articles, blog posts, videos, etc.
• Requires time and money upfront for creating your materials and ongoing costs for distribution and promotion.
• Content Marketing is more effective when it's driven by customer insight. This type of marketing relies on creating content that people are interested in reading or watching rather than just pushing out any old ad.
  

Internet Marketing:

• It is a way to strategically advertise products or services online without spending any money upfront on marketing materials.
• Internet Marketing is an effective way to reach your target market without incurring any upfront costs, but it's important to note that this type of internet marketing doesn't happen overnight and requires ongoing maintenance in order for it to be successful.
• It can help generate leads or sales if you're doing things right - i.e. if your advertisement appears in the right places and is matched to the interests of your target audience.
• Internet Marketing requires ongoing maintenance over a long period of time, which can be more expensive than content marketing even though it doesn't require any upfront costs.

What are the benefits of internet marketing vs content marketing?

Ever wonder what the difference is between internet marketing and content marketing? Both are effective but offer different benefits.

Internet Marketing requires no upfront costs, focuses on getting your product in front of as many potential clients as possible- it's an inexpensive way to get leads or sales.

Content Marketing requires more time and money upfront, but can be much more effective when done right - i.e.; if you're providing valuable information that people care about in a way they want to consume it.

Ultimately, it's important to note that internet marketing doesn't happen overnight and requires ongoing maintenance over a long period of time in order for success.

Content Marketing is more effective when driven by customer insight because this type of marketing relies on creating content people are interested in reading or watching rather than just pushing out any old ad.

How Internet Marketing Works

Internet marketing is an affordable way to generate leads or sales. It relies on targeting a specific audience by using internet-based features, such as search engines and social media platforms, to reach them with the desired message.

The most common form of internet marketing is called SEO, which stands for search engine optimization. For instance, if you have a furniture store in Boston that wants to show up in local people's Google searches for "furniture stores", you can use internet marketing tools to boost your ranking on the first page of the search results. The more people who see your furniture store, the higher chance you have of generating more leads or sales.

Another way to spend less upfront on marketing materials is social media advertising through platforms like Facebook and Twitter. However, this form of internet marketing can be expensive if not done properly because most companies don't know how to take full advantage of these networks.

There are also less common forms of internet marketing, such as email marketing. This type of advertisement is delivered through an individual's inbox for a relatively low cost per lead or sale.

It relies on creating and sending emails to potential customers that match their interests based on data obtained by customer research tools like surveys and polls.

It doesn't cost as much to send out an email marketing campaign, but this type of internet marketing requires more time and energy over the long term.

Types of Internet Marketing

1. Social media marketing

Social Media Marketing is one of the most basic forms of marketing on the internet. It has grown in importance over time. For many small business owners and entrepreneurs, social media has become an integral part because it is free to use and open to everyone who wishes to participate - not just brands with budgets for advertising campaigns.

Social media marketing is important because it can be done at any level without costing as much as other types of internet marketing like SEO (Search Engine Optimization) or emailing potential customers directly- even if you have only a few minutes a day, you can log into your social media accounts and share posts about your website or products.

This type of internet marketing is also essential to developing relationships with future clients by listening attentively to their needs and engaging with them on a personal level.

2. Content marketing

Content Marketing is an emerging form of internet marketing that relies heavily on creating content people are interested in reading or watching rather than just pushing out any old ad. Content Marketing is more effective when driven by customer insight because this type of marketing relies on creating content people are interested in reading or watching rather than just pushing out any old ad.

In order to have a successful content marketing campaign, you need to know what your audience wants and likes so that your posts are relevant to them. This type of internet marketing is important because it connects with customers on an emotional level by offering valuable information they can use in their everyday lives.

3. Email marketing

Email Marketing is another form of internet marketing that has been around for a while. It relies on creating and sending emails to potential customers that match their interests based on data obtained by customer research tools like surveys and polls.

It doesn't cost as much to send out an email marketing campaign, but this type of internet marketing requires more time and energy over the long term.

Email marketing is a great way to engage with your customers on an individual level because it allows you to send them relevant content that they are interested in, as well as offers or discounts for products they have shown interest in previously.

4. SEO (Search Engine Optimization)

SEO - Search Engine Optimization is a common form of internet marketing that has been around for years. It relies on online strategies and techniques to help your website rank higher in search engines like Google, Bing, Yahoo or other popular searching sites.

A large part of SEO is putting keywords relevant to your products into the content you publish so people can find you more easily. SEO is important because it helps you reach a wider audience and attract people who would not have found your website otherwise - even if they are searching for something completely different than what you offer.

5. Influencer marketing

In recent years, the power of social media has grown exponentially. Influencer marketing is one way to harness this power and tap into a marketable resource for your products or services.

People who are popular on their social media accounts, like bloggers or YouTubers for example, can have a huge impact on the success of your product in terms of sales volume and customer base.

This type of internet marketing is effective because it uses "ambassadors" with high levels of influence that work well according to specific guidelines you outline beforehand - all from the comfort of their own homes!

6. Affiliate marketing

Affiliate marketing is a type of internet marketing that relies on partnering with businesses to promote their products or services for commissions.

It's also an inexpensive way for smaller businesses to get the word out about what they have to offer, because it costs less than SEO (Search Engine Optimization), SEM (Pay-Per-Click) and other popular forms of internet marketing. All you need is a website or social media account and you're ready to start selling!

7. Paid Advertising

It's not just Facebook, YouTube, LinkedIn, and Instagram that are benefiting from the rise of paid advertising. Search engines like Google have also seen an increase in usage as advertisers look for ways to reach potential customers online where they're spending most of their time nowadays- either through a smartphone or laptop screen.

Still, others use banner ads on websites frequented by visitors who share interests with them such as cars, sports teams, or food items; these banners will appear over any content you may be viewed at the time (think: Netflix) but it only costs pennies per click so if your website is generating enough traffic then this might be another option worth exploring!

There are a variety of ways advertisers make payments to different platforms depending on their marketing objectives such as:

• Cost-per-thousand impressions (CPM):  This means you'll pay each time your ad is viewed 1,000 times.
• Cost-per-view (CPV): This means you’ll be charged every time your video is viewed.
• Cost-per-action (CPA): This means you'll be charged each time a user takes an action, like placing an order or signing up for your newsletter.
  

Digital advertising platforms

Paid Advertising on Google

One of the most popular ways to advertise online is through Google Adwords, but you can’t just make your first bid and hope it gets picked.

You need a plan that ensures not only are people searching for what you have to offer, they're also ready to purchase!

Look at which keyword phrases would best suit your products or services so potential customers will see them when performing their search. For example: if someone searches "standing desk" then be sure “Standing Desk Company” pops up in those results!

Paid advertising on search engines like Google is often referred to as “search engine marketing,” or SEM. SEM is a great way to get your product in front of the people who will most likely buy it.

It’s also typically extremely affordable and highly targeted compared with other forms of advertising like TV commercials which can cost tens of thousands if not hundreds-of-thousands per ad.

Paid Advertising on Facebook

Facebook is a powerful tool for advertisers. It allows you to reach your perfect customers with ads displayed only on the platform they use every day, and in an environment that feels like home.

You can customize who sees these advertisements by defining their demographic profile (age, gender, education level), behavioral tendencies (shopping habits or interests) as well as even more specific options such as net worths of $1 million+.

Additionally, Facebook will allow you to drill down further into this target market using filters based on location type (city vs suburb). With all these different ways possible to refine the audience size, it's no wonder ad revenue has grown so much over recent years!

In just a few clicks, you can see how many times your ad was clicked and what type of conversion is generated.

Online advertising options also have advanced tracking features that allow users to track each view they receive as well as the number of likes or comments on their posts.

Internet Marketing Strategies

1. Design a User-friendly Website

To start, you need to create a user-friendly and mobile-friendly website. The design of your site can affect how trustworthy your business is judged on search engines, but it's more than just looking good - the layout and navigation can also improve ranking in SERPS.

2. Optimize Your Site for Search Engines

Next, you'll need to pick some keywords for your site. Keyword optimization is a way of telling search engines what information they should be looking at on the internet - and these days it's absolutely crucial that any good website have keyword-optimized content! What are some words or phrases around which we could build our site?

Then, you'll need to choose specific keywords related to your business in order for people who might not otherwise find us online to get directed here from Google searches (or other popular search engines).

This will help drive traffic back into this corner of cyberspace and make sure that all those great resources don't go undiscovered forever.

3. Use Email Marketing or Opt-in Email Campaigns

Email marketing and opt-in marketing campaigns are effective long-term strategies that help build loyalty among potential customers.

4. Write Online Press Releases

Writing online press releases is a great way to get the word out about your company. Not only will they help you rank better in search engine results pages, but they'll also bring more traffic and customers from other sources like social media or local news outlets.

5. Create a Blog

Blogging is a great way to attract large audiences, establish your business as an industry leader, and get the word out about what you're doing. Blogs are still one of today's most popular social media platforms because they offer content that will be relevant for years or even decades into the future.

6. Develop Social Media Contests and Campaigns

Social media contests and campaigns are an exceptional way to engage with your online audience. You can create relationships, learn about who the customer is/who they want to be, showcase new products or services, and improve brand awareness among target markets.

7. Leverage Pay-per-click Advertising

PPC advertising can help your small business to reach more people and grow. 45% of all businesses are using PPC ads, so it's not a strategy you should ignore! With the ease in which modern consumers shop on their phones and computers, why wouldn't you want to be able to provide them with an easy click-through?

Spend time reviewing how much potential traffic could come from PPC marketing before making any decisions about what kind of ad campaign is best for your company.

8. Optimize Your Site for Conversions

As such, it makes sense to devote some resources for Conversion Rate Optimization (CRO). If your CRO plan isn't in place, you'll have significantly less chance of converting any existing traffic into qualified leads and customers.

Four areas of your website that can benefit from CRO are the homepage, pricing page, blog, and landing pages.

On a blog, implementing CRO might involve adding section-specific calls-to-action or an invitation for readers to submit their emails in exchange for info. This might also be accomplished with effective SEO by ensuring that specific Ad.

9. Post Videos on YouTube or Other Social Networks

Video marketing is an undeniably powerful opportunity to reach new audiences and convert leads into customers. In fact, 83% of video marketers say their videos have helped them generate more leads than they could ever imagine before; 84% of people say that watching a brand's video convinced them to buy something the company sells on its website or in stores!

10. Find Influencers to Work With Your Brand

Social Media influencers are advocates for the brands they represent. They not only have strong, meaningful relationships with their followers but also typically provide true guidance on a range of topics related to their expertise.

This is why Influencer Marketing can be an effective opportunity to spread brand awareness to new audiences and build your following online!

Influencer marketing may be a good choice for your business, but micro-influencers could work out better. In the recent study, 82% of respondents said they were "highly likely" to follow an influencer's recommendation - and this is usually a more cost-efficient option than using bigger names!

Brands are always looking to identify influencers and connect with them. Finding the right person is time-consuming, so if you're going to invest in this strategy for your company, work closely with a few of these influential people long-term.

Working together enables stronger relationships between brands and social followers.

11. Create a Facebook Group

A Facebook group is not a necessity for every business, but when done properly it can go far in helping you build stronger relationships with your customers. Best of all, having such an intimate channel allows you to foster connections between those who are already connected: namely yourself and your clients.

Facebook groups offer unique opportunities to engage directly with the people following or liking your page — which means that strong community-building efforts on social media might be unnecessary!

How can I do internet marketing?

Internet marketing is very important for any business. Internet marketing can be done in a variety of ways, which will depend on the size of your company and what you want to achieve with the project.

In order to decide which type of online marketing would best suit your needs, it's helpful to first assess your current resources and budget as well as what goals you hope to accomplish by doing an internet marketing campaign - this way you can target potential customers more effectively!

To ensure optimal success with Internet Marketing, it's vital that businesses develop clear targets before they even begin: objectives such as staying top-of-mind or winning new customers need to be promoted consistently through traditional advertising channels like social media sites (Facebook, Twitter) because people don't see these ads as often online!

Get started with Internet marketing with CMO Media Lab

In today’s world, it is easier to reach your customers through the internet. All you need to do is create a connection with them online using their phone or laptop - something that has become increasingly easier in recent years. With all of these resources available for free on the web now, there's no reason not to get started!

CMO Media Lab is ready to help you with your Internet marketing! We specialize in achieving great results and know-how to create a strategy that works for any company.

Call us at +65 6636 9366 or +65 8218 1144 or email us at marketing@cmomedialab.com today so we can tell you more about our services!