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What is Search Engine Marketing (SEM)? 

SEM specifically stands for search engine marketing. This used to be an umbrella term that encompassed all search engine related tactics such as SEO (search engine optimization). However, in recent years it's evolved to only include paid search. You can go about paid search in a number of different ways, including:

  • PPC (pay-per-click)
  • Paid search ads
  • Paid advertising

These all involve paying companies such as Bing, Google, and Yahoo to rank higher on their search results pages, or to appear as a banner ad on the websites they link to.

SEM allows you to specifically target your desired audience for your business. A growing percentage of shoppers today use search engines for all services and products they need. A healthy SEM presence can grant your business a ton of brand exposure in a very cost-effective way! Not only that, but SEM services are especially on the rise in Singapore!
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  • What is the difference between SEO & SEM Services?

    As previously mentioned, the term SEM used to encompass SEO. Now, though, SEO is its own thing, and SEM refers only to paid search.


    SEO, or search engine optimization, differs in that you don't pay a search engine to rank you higher. Instead, you use a variety of different strategies to organically raise your website higher in the rankings.


    Search engines use keywords to track and target what people search for. The popularity of certain keywords will cause websites containing them to rank higher. This is one of the core strategies of SEO.


    For example, if the keyword 'SEM Singapore' is getting a ton of hits, businesses that have 'SEM Singapore' appearing in their copy will rank high in the results. However, the more competition there is on a keyword, the harder it is to rank for it.


    In addition to keyword research, SEO involves link building and improving the content and function of the website. A good chunk of SEO is dedicated to ensuring you have a well-designed website that loads and responds quickly.


    Basically, SEM involves paying search engines a fee to display your ads high in the ranks. SEO involves employing tactics and strategies on your own to rank higher without having to pay.


  • What is Google PPC Advertising and Google Adwords ?

    You may have heard Google PPC being mentioned as one of the most popular SEM tools. PPC stands for pay-per-click. This method involves paying Google SEM to rank at the top of their search results for a given keyword. Each time a user clicks on your page, you pay a small fee to Google.


    Google determines the fee you pay based on your Quality Score. This is a score Google calculates based on the relevance of your ad and keywords. The higher the quality score, the lower the fee you have to pay. A normal fee is around $3.00 per click.


    The small fee is worth it, however, to generate high amounts of traffic to your site. A $3.00 fee won't sting much if it converts into a $500 sale!


    Google AdWords is a platform where users can bid on keywords relevant to their business. The winning bid gets a desirable spot in the search ranking for that keyword and can use PPC for it. Basically, Google Ads is where you get the keywords for Google PPC

  • How much does a Singapore SEM Agency charge for Google PPC Marketing Services?

    SEM is in high demand in Singapore. This isn't surprising from a place that thrives on technology! It's also a highly effective marketing tactic that produces real results at a cost-effective rate.


    Many digital marketing agencies utilize a flat-fee pricing model for SEM services. Basic service that includes set-up, content and PPC usually run around $199 to $999 per month. This will get you up and ranking on your desired keywords, and using some basic SEO techniques.


    For more locally-focused SEM services, you can expect about $1,500 to $4,500 per month. While it's a little more pricey, they involve advanced PPC, SEO, and social media tactics, granting you more traffic in the long run.

Why Run a SEM Campaign?

SEM strategically places the website in positions where aim niches will easily find you. SEM places the website prominently on the first page of search engines like Google, Yahoo, and Bing. 


When your prospects conduct a search, your website appears well above rival websites! This enhanced exposure drives clicks to the website and draws customers who are more willing to migrate, resulting in a larger market share of competitors.


It makes no difference whether the company provides services or actual products; a properly performed SEM would deliver targeted and future buyers straight to the door in a laser-like manner! 


As a result, your website becomes a strong and profitable lead generation machine, giving you huge leads, inquiries, and sales while just charging you for each click!

Why is Search Engine Marketing (SEM) important?

SEM enables brands and companies to reach out to customers who are looking for information on search engines. PPC advertising enables you to grab your target audience's interest right at the top of search engine results.


Because of its large user base, Google Ads is the most popular search engine PPC platform. In Singapore, Google search commands 96% of the market and is the dominant leader in paying search marketing. So, if you want to attract many people, Google Ads must be part of your digital marketing campaign.

Search Engine Marketing (SEM) Process

Step 1

We begin by researching your website, marketing efforts, target audience, and competitors. Following that, we will conduct keyword analysis. 


This enables us to identify search keywords that have a high volume of traffic and are important to your market. 


Simultaneously, we will analyse the website and landing pages to make suggestions for a better driven user funnel that aids in lead generation.

Step 2

We create extremely efficient advertising creatives that entice people to press and visit your website. They are dependent on the company's unique selling point, competitor deals, and related keywords. 


Your SEM campaign's bidding tactics and expenditures are determined by us. This enables them to make the maximum use of the campaign expenditure, resulting in the highest ROI for each dollar expended.  We improve the quality of your advertisements and landing pages to ensure affordable offer rates. This saves you money and allows you to create a successful advertisement plan.

Step 3

We install monitoring technology on your website to have valuable visibility into the success of your SEM campaign. These trackers feed into the real-time dashboard, which you can access at any time to assess the success of the marketing strategy. 


We start your campaign and run tests to ensure that your advertisements look just as they should. We closely monitor the success of your advertising throughout the first week to make agile feedback or adjustments to your SEM campaign.

  • How Do I Get Started with a SEM Campaign?

    To ensure the effectiveness of your SEM campaign, begin driving traffic to a dedicated conversion-focused landing page. Any ways of designing a conversion-oriented landing page include removing the top menu bar and replacing it with call-to-actions such as a phone number and an URL to visit.


    Among other landing page considerations that might increase conversions for your marketing campaign, it is best to talk with one of our dedicated Search Engine Marketing experts to get 


    a clearer understanding of what would fit well with your business.

  • Search Engine Marketing (SEM) vs Social Media Marketing (SMM)

    The platform used for ad placement distinguishes Search Engine Marketing (SEM) from Social Media Marketing (SMM). Paid advertisements in SEM appear on search engine results sites such as Google and Bing. Paid advertisements run on social media platforms such as Facebook, Twitter, and Instagram in SMM, or social media marketing. SMM works on promoting social networking profiles.

  • How to choose the right SEM company?

    The best SEM agency should have a track record of effective ad strategies, a strong reputation for customer service, and, most significantly, be a company you can rely on. You can discover more about our company's PPC experience through reading customer feedback and scores.

Frequently Asked Questions

  • HOW MUCH DOES SEM COST?

    It is all up to you. You should choose how much money you want to pay per month, which would be billed directly to Google. You may also hire a SEM agency to provide SEM services on your behalf, which will incur a management charge anywhere from $500~$1500 per month with + a percentage of your promotional budget.

  • Is SEO or SEM better for my business?

    SEO is for organic traffic, which is unpaid or free listings, while SEM is for paid targeted advertisements. They may be complementary, but only if the website is SEO-friendly first. SEM has a better probability of success if the website is SEO-friendly initially.


    SEO is the basis for excellent SEM, and when both are correctly configured, you have a greater chance of attracting high-quality traffic and increasing conversion rates. You have a better chance of appearing at the top of paid searches if you have an SEO-friendly site and sponsored advertising that are correctly targeted utilizing the relevant keywords. However, for Google to regard you as a reputable website, you must have your SEO in place.

  • Can I track the performance of my SEM campaign?

    You most certainly will. We will watch what the consumer typed in, as well as if the lead or transaction originated from our SEM campaign, by utilizing Google Ads conversion monitoring and Google Analytics. Call monitoring may also be used to determine if the lead originated from the SEM campaign.

  • Is SEM expensive?

    Or used strategically, SEM or PPC may be a very profitable investment. The best part is that you will determine how much you want to pay on it, because it does not have to be costly. 


    You will determine if a Google Ad campaign is worthwhile by contrasting the cost per click to the anticipated benefit. For e.g., if each click costs $1 and every tenth individual buys your $100 product, you will still receive $90 after deducting the costs of your PPC campaign

  • What if my competitor also uses SEM? Is it now too late for me?

    Being the late mover in ads helps you to analyse whether your competitor is doing good and wrong to draw on what they have achieved and consider how you can distinguish. 


    When beginning from scratch, it is better to get everything finished correctly from the outset rather than getting held back by legacy problems. Therefore, it is important to conduct consumer and competitor research prior to launching a campaign.

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